In this age of shameless marketing, people are more suspicious about claims stating “eco-friendly” on any product packaging. As they should be! Many so-called sustainable products are really not as eco-friendly as you’d hope. Less about the “green” of the earth than about the “green” in their wallets.
When selling eco-friendly products to consumers who care about the planet, transparency should be a quality all manufacturers strive for. To that end, let me make the case why I think HankyBooks are good for the earth and a genuinely eco-friendly tissue solution.
The Eco-Friendly Tissue Alternative
HankyBook is a reusable product, acting as a modern alternative to paper tissues. Those tissues, of course, come from trees, using up a large amount of water and chemicals in the process of making them. Most of the tissue paper used in this country is from virgin fiber, meaning it is not recycled but comes directly from trees cut down specifically to make them. Americans on average, go through about 50 pounds of tissue paper per person per year. About ten percent of that is made up of facial tissue.
Now, if that tissue had a long-life then that would certainly begin to offset some of the environmental cost.
Trees are a precious resource. Not least because they act as nature’s own carbon storage. Transforming them into paper also uses a great deal of energy – all for something that is used once and then discarded. In fact, 80% of all products sold in the United States are used just one time and then thrown away.
But single-use tissues are, as the name implies, only good for one use. And because of the chemicals within the tissue, which help to bind the material together, they don’t degrade or recycle well.
If you are interested in sustainability and zero-waste, then no doubt you’re aware of recycled tissue paper and have likely even given it a try. And after a pack and a red, raw nose you probably realized – there must be a better solution.
The Evolution of the Handkerchief
With the HankyBook, I wanted to create a genuine eco-friendly to Kleenex and other tissues. A product created to admittedly solve a very human problem (read about my struggles with sniffles here) but that can also tackle wastefulness at the core of our society by providing a reusable tissue option that you can use over and over again without creating waste.
HankyBooks are crafted from 100% certified organic cotton. This means no pesticides or insecticides are used in the growing of the cotton. Traditional cotton growing uses massive amounts of synthetic pesticide and insecticide – they are some of the most chemically treated crops in the world. Organic cotton production utilizes none of these harmful chemicals, for the well-being of the earth as well as the farmers growing it.
Soft to the touch. Soft to the earth.
If you want to learn more about the environmental impact of tissues, I wrote a longer guide focused on handkerchiefs vs tissues here.
Enjoy and if you try out some of our HankyBooks, please let me know what you think.